On the next Method to the Madness, Friday, November 18th @ noon, host Lisa Kiefer interviews Lance Knobel, co-founder and co-editor of the award-winning news site Berkeleyside, a pioneer in the field of online local journalism and a blueprint for hyperlocal news. They will discuss the challenges of financial sustainability and Berkeleyside’s laser-focused mission of providing the highest quality reporting and comprehensive coverage of the extraordinary diversity of people, issues, events, food, and environment in Berkeley, a city whose impact reaches far beyond the Bay Area.